20 Brilliant Blog Post Ideas for 2020 [with 80+ Real Examples]

20 Brilliant Blog Post Ideas for 2020

Whether you have a blog, a website you need content for, or you’re just looking for ideas for social media posts, these 20 ideas will really save you from getting stuck.

Your first few posts are easy enough to come up with ideas for, but when you need a content week in, week out, you need a constant stream of creative ideas to keep up.

The following list of 20 content ideas will keep your site fresh and updated, with plenty of varied content ideas to keep your visitors engaged.

1. Write a “How To” post

People search online for information. They’re looking for solutions to problems. Help them with walkthroughs, or step-by-step tutorials and you’ll breed raving fans.

How To Create A Content Marketing Strategy For Your Startup
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Write a Hw To Post: How To Create A Content Marketing Strategy For Your Startup

If you think about it, virtually every ebook for sale is a tutorial for something, so free, in-depth info on a specific niche is always popular. Fill your blog with this kind of content and you’ll always have visitors.

Examples:

2. Shoot a video of your own

If you don’t mind appearing on video, it can be a great trust builder. People love to see a blogger’s face rather than just read their words and you’re more likely to build a rapport with your audience.

And remember, trust and rapport will both help you sell more.

You could record yourself explaining something, just like in a post, sharing a niche story, a new product, or a successful technique. In other words, anything you would normally write about, you can speak about on a video.

Video of Neil Patel: Dumbest SEO Mistakes by entrepreneurs
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Video of Neil Patel: Dumbest SEO Mistakes by entrepreneurs

Alternatively, you can use PowerPoint to make your slides and talk over it or add music, then convert it into a video. That way if you’re shy, you don’t have to appear in person.

Examples:

3. Write a post for newbies

Newbies have lots of questions they need answering, as everything is obviously new to them. Help them by answering the questions that beginners often ask.

Post for Newbies: Get Free Content for Your Blog
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Post for Newbies: Get Free Content for Your Blog

This is a great way to lead them to your own problem-solving product or an affiliate product.

Examples:

4. Have a good ramble

Sometimes it’s great to just talk aimlessly and passionately about your subject. Include some real food for thought and actionable tips and you’ll have a great post.

What writing more than 1000 blog posts has taught me
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What writing more than 1000 blog posts have taught me

Examples:

5. Bust a Myth

Are there any commonly held beliefs in your niche, which simply aren’t true? Expose them! People love to feel they’re ‘In the know’ and have info others don’t.

8 Common Link Building Myths That Are Holding Back Your Website
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8 Common Link Building Myths That Are Holding Back Your Website

Examples:

6. Tell an entertaining and educational story

Have you got an interesting or entertaining story based on something to do with your niche?

Tell your readers about it.

Top 10 Marketing Disasters Of All Times
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Top 10 Marketing Disasters Of All Times

Examples:

7. Create An Ultimate Guide.

Write up an ultimate guide to something in your industry. Teach people the tricks of the trade. They’ll be super thankful.

Content Creation Guide [Epic Guide]
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Create an ultimate guide example: Content Creation Guide [Epic Guide]
Examples:

8. Solve a problem

If there are issues that people in your niche struggle with, write about them, examine them, and give your readers the solutions they need. If you can tie this into an affiliate product you’re promoting, even better.

Post that solve a problem: Initial Email First Impression That Lasts
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Post that solves a problem: Initial Email First Impression That Lasts

Examples:

9. Review a product

Product reviews are some of the best content you can have on your website. Millions of people are looking for reviews on various products and, the important thing is, if someone is looking for a product review, they are very close to buying.

Review Post Example: SEMrush Review
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Review Post Example: SEMrush Review

Examples:

10. Top X Lists

People like lists as they are easy to read and benefit from. You can have things such as “Top 10 ways to get traffic to your blog”, “Best 20 WP themes for 2020” or “10 best health affiliate programs”.

Top X List Post Example: 10 Mistakes That Can Kill Your Influencer Marketing Campaign
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Top X List Post Example: 10 Mistakes That Can Kill Your Influencer Marketing Campaign

Examples:

11. Comment on a news event in your niche

People love to keep up with the latest news in their niche. They like to read different interpretations of news events, so keep your finger on the pulse in your niche and look out for news you can report on.

Give your view, offer advice, tell them what to do, and so on and you’ll build fans who will spend money with you.

Comment on news post example
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Comment on news post example

Examples:

12. Blog about a personal experience

Did you try something that worked exceptionally well, or failed terribly? Does it directly relate to something your visitors are doing or might be doing? Tell them about it.

Top 3 Things I Learn In The Last 3 Years Of Niche Marketing
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Top 3 Things I Learn In The Last 3 Years Of Niche Marketing

Examples:

13. Create a checklist post

There is plenty of information online about almost any possible subject you may think of. In this ocean of information, the readers are looking for content that is succinct and applicable and can be followed step by step to obtain results. That’s why checklists are very appreciated. You may create a new checklist article or add a checklist to an existing one.

Checklist Post Example: Link building techniques
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Checklist Post Example: Link building techniques

Examples:

14. Give away an eBook

You can use ebooks for more than one purpose. You could have one as a free download for joining your subscriber list, or a simple link to download from a page on your website.

You can even build a page of downloadable ebooks to give your visitors more choice. Make sure you have your affiliate links in them, or giving them away won’t gain you much.

However, if you have your links in there and tell the people you give the ebook to that they can also give it away, lots of copies of your links will be out there.

The State of Content Marketing Report 2019 by SEMrush
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The State of Content Marketing Report 2019 by SEMrush

Examples:

15. Interview someone from your industry

Interviews are a great way to build connections in your industry and get insights from your peers. It provides exposure for the person you interview and great content for your blog. It can be a text interview, video or audio (podcast).

Interview Post Example: Interview with Craig Campbell
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Interview Post Example: Interview with Craig Campbell

Examples:

16. Create an expert roundup post

Hosting an expert roundup post on your blog is an awesome way to get massive traffic. Also, you will get in touch with many big players from your industry hopefully you will start some good connection with them.

The downside is that there is a reasonable amount of time and work you have to put in creating and promotion an expert roundup. We documented the creation of an expert roundup process, previously on Outreach.buzz blog.

Expert Roundup Example: 55 Content Marketing Experts Roundup
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Expert Roundup Example Post: 55 Content Marketing Experts Roundup

Examples:

17. Create a Content Curation Roundup Post

We previously talked about expert roundup posts and now we are going to talk about normal roundup posts which are easier to create. You may create a roundup post of the latest news, people in the industry that your readers should follow, books you recommend, blog posts that should be read etc.

Roundup Post Example: 7 Female Entrepreneurs and Women in Business to Follow Throughout 2020
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Roundup Post Example: 7 Female Entrepreneurs and Women in Business to Follow Throughout 2020

Examples:

18. Create a post on trends and predictions in your niche

Your readers want to know what are the trends in your niche as they don’t want to be surprised and have time to prepare. Also, this kind of posts get shared on social media and linked in newspapers bringing you a lot of visitors and backlinks. The downside is that it takes some extensive research you have to do but it’s worth it.

Trends & Predictions Blog Post Idea: Social Media Marketing Trends in 2020
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Trends & Predictions Blog Post Idea: Social Media Marketing Trends in 2020

Examples:

19. Write a follow-up on your most popular posts

It’s a great idea to keep adding more content to your most popular posts. You can add new points, updates, etc and your posts will keep growing in length. And that’s good for your search engine results.

This article was first created in 2018 and updated in 2020
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This article was first created in 2018 and updated in 2020

Google loves long, updated content, simply because its users do.

Examples:

20. Post an infographic

Infographics are incredibly popular now, as they are a great way to display and share info. Try listing statistics, data, and information, then put it in an attractive graphical form.

Infographics can also go viral, as many people share them because they are so useful and digestible.

Infographic post example: How Instagram Started
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Infographic post example: How Instagram Started

Examples:

Summary . . .

You need constant new content for your blog and these 20 ideas can really help give you direction when you’re running out of ideas.

Constant, regular, quality content is incredibly important to attract both the search engines and in turn, targeted visitors, who will hopefully spend their money with you.

Try some of these yourself and keep rolling out the most successful. You’ll never be stuck again.