How Bloggers Make Money in 2021 (Blogging Best Practices, Monetization Methods)

How Bloggers Make Money in 2021 (Blogging Best Practices, Monetization Methods)

Making money with a blog is available to anyone, and everyone can end up doing it if they take it seriously.

Earning money with a blog is perfectly possible, and we are not talking about small amounts (something that, although it costs at the beginning, is perfectly possible) we mean to get large sums of money thanks to having a website with a blog and turning this channel into your medium of life.

Make no mistake; we have all seen or seen the image of a man in a jacket lying on the beach drinking mojitos while his checking account overflows after creating an online business three months ago, THAT IS A LIE, easy money does not exist or at least as many want to sell.

Can you make money from a blog?

This question is asked by many people for two reasons:

  • They associate the internet with deception to tricks where only extra income can be generated
  • They have tried ineffective techniques for smoke-sellers and different videos that are on YouTube.

I promise you that it is possible to generate a lot of money with a blog, but you have to do it well and work from the beginning knowing what you are doing without getting into topics that give you bread for today and hunger for tomorrow.

A lot of money can be made from blogging effectively. There are many ways to generate income every month 100% passively using the methods you will see during the article. That is, without external services or jobs – 100% of one’s income from “doing nothing.”

#1. Types of Blogs and which ones you can monetize?

Not all blogs are the same. The different types of blogs are focused on very different objectives, so they cannot be generalized when talking about the operation of a blog; what may work for one type of blog that doesn’t work for another type.

1. Personal blog

One of the common options is to create a blog about you and your personal interests. For most people who start in the world of blogging, what they do is create stuff, where the author usually talks about his day-to-day, the experiences he lives, or where he shares his opinion on different topics.

Having a personal blog is a good way to loosen up a bit and gain experience, although being successful with a personal blog is quite difficult. The important thing in this type of blog is to get a community of loyal readers.

Advantage

  • It is a good way to get into blogging.
  • It’s fun.
  • You can really write about whatever you want, and it’s okay if the quality of the content isn’t excellent.
  • You can have the rate of publications that you want.
  • Storytelling is a good way to convince the reader to buy a product.

Disadvantages

  • You don’t usually make a lot of money from personal blogging.
  • Adsense, in general, will only give you to go a couple of times to the movies or go out to dinner once in a while.
  • Getting organic visits (from search engines) is usually more complicated, and your visits depend more on your followers on the networks.

2. Professional blog

A professional blog is a blog focused on a certain market niche and aims to get new clients.

In these types of blogs, you will see that after each post, there is usually a call to action with which they invite you to register for the blog or offer to hire a certain service.

Advantage

  • It is the ideal method to get new clients.
  • You can earn a lot of money.

Disadvantages

  • It requires a more constant rate of publications.
  • You must have a quality product or service so as not to disappoint your customers.

3. Niche blog

Niche blogs are blogs focused on positioning in Google in a certain niche or micro-niche and being normally monetized with Adsense, CPA, and affiliate programs.

The important thing in this type of blog is not to get a community of readers but to position yourself in Google with a certain keyword.

Advantage

  • Once positioned, you don’t need to maintain a high rate of posts.
  • They are ideal for experimenting with SEO tricks or techniques.
  • Really passive income can be earned.
  • You can earn a lot of money.

Disadvantages

  • They require an initial search to find profitable niches that have little competition.
  • Some knowledge of SEO is required to position them.
  • They require a lot of initial work until they get positioned.
  • Once positioned, the income may be less than estimated.

4. Corporate blog

They are blogs created by large companies, and their objective is to have a communication connection with their clients to generate trust, increase the number of clients, increase sales and retain existing clients.

Advantage

  • They give the brand greater visibility on the Internet.
  • They build trust.
  • They build customer loyalty.

Disadvantages

  • They are not very subjective blogs. The client does not usually find the typical opinion of another client, but simply information about the company and the sector and a means to contact her.

5. Brand blog

A brand blog makes a professional brand known with a personal or different touch. Its objective is branding by sharing information on a certain topic and sharing personal experiences that give a more positive image of the brand.

Advantage

  • Greater visibility to increase future sales.
  • Greater proximity to customers.

Disadvantages

  • It does not generate sales in the short term or in a visible way.

6. Blog of a private network

These blogs are like “shadow” blogs, created to form a private blog network to improve the positioning of a website intended to be monetized through links.

Advantage

  • As I have already said, they serve to improve the positioning of a website that generates income.
  • They do not require a community of readers.
  • They do not require constant follow-up or publication.

Disadvantages

  • They require a lot of SEO work.

7. “Money” blogs

We have allowed ourselves the luxury of baptizing them with this name since they are blogs whose objective is to make money at all costs, regardless of the media.

They use any means, either by copying content from other websites or deceiving users to profit, through different means of advertising, such as CPA.

Advantage

  • You can earn a lot of money with them.

Disadvantages

  • They are not very ethical.
  • Income is usually not long-lasting.

#2. How to Make Money Blogging

1. Offer your services

You can certainly start by offering your own services. If you work in SEO consulting, training, design, or writing, it is the best way to attract clients that will provide you with income.

The web will come in handy if you are the author of the blog since the articles and information that you share with the rest will contribute to give you a reputation and consolidate you as an expert, and somehow prove your degree of experience in your topic, will facilitate access to new customers.

2. Sell Your Products and Infoproducts

Selling products or info products through your blog can be a fast and agile way to earn income. In this case, you must show the products for sale, enable a button for payment, such as PayPal, and sell directly.

An important issue is that you will be able to attract more potential buyers if you work on the content related to those products, explain what they consist of, clear up doubts, clarify issues, offer examples, and much more. The objective is that the potential client clears all their doubts and objections with your help. If you convince him, he will click on the buy insurance button.

3. Affiliate Marketing

This is a widespread practice on the Internet. Under the affiliate selling system, you will turn your site into a showcase to allow other companies (affiliates) to directly or indirectly sell their products or services in exchange for a commission.

Some call this modality with the acronym CPA, which stands for “cost per action” or CPL, “cost per lead.” Affiliate sellers will be able to refer potential customers to the sales site through different channels such as banners and sponsored links to recommend the product.

To find good affiliate programs, you should contact large companies and/or blogs or join affiliate sales networks. For me, it is the most effective model to monetize a blog.

4. Sell Ad Space

Perhaps the simplest monetization method to establish is to place ads on your site. You can sell ad space on your website and reach out to businesses to launch it, but Google AdSense offers the most practical approach to advertising. Put code on your site and adjust the settings to show relevant ads, and you’re good to go.

With tools like Google AdSense, you can also activate the automatic ads feature, which allows the algorithm to decide where the best ads are on your site, considering its visibility and number of engagement. Google AdSense will then optimize and enable your ads to appear in the best places where visitors can see and click on them.

#3. Blogging Best Practices

Once you have seen the different options for which you can consider starting to monetize your blog, you must consider some important questions.

Be consistent with your values. That you are looking for a way to earn income with your blog does not mean that you have to sell yourself to the highest bidder or that the blog has to become a market.

Make sure that what you recommend or sell through it are quality products in which you yourself feel comfortable and inspire confidence. Keep in mind that your reputation and positioning will be at stake.

3.1 Focus on industry-related topics for your blog

The first point on our list of blogging best practices is to focus on industry-related topics. When you write blog posts for your business, your goal is to drive valuable and qualified traffic to your site. If you want to attract traffic interested in your business, you need to focus on topics of interest to people in your industry.

For example, if you own a bakery and start blogging about fashion, you will attract people to your blog who are interested in fashion, not baked goods. If some people are interested in your bakery, the majority of them won’t. To make sure you’re driving traffic interested in your business, focus on the information your audience wants to know about your industry.

3.2 Add visuals to your article.

The next step on our list of blogging best practices for small businesses is to add visuals to your blog posts. As we mentioned earlier, user experience is fundamental to keeping prospects engaged on your blog. Part of that user experience is adding visuals to your blog.

Much like using small paragraphs of text, visuals help divide your blog content and take the strain off your audience’s eyes while reading. These visuals can also help improve your text by illustrating a point you are trying to convey. You can add many types of visuals to your blog post, including:

  • pictures
  • Videos
  • Custom graphics
  • Infographics

There are other tools like photo editor for bloggers that you can use to clean your images for a more professional look.

3.3 Create informative and quality content

Many companies make the mistake of prioritizing quantity over quality. If you post 15 low-quality blog posts, you won’t get the same results as two high-quality posts. People look at blog posts because they want valuable information, not superfluous.

When writing your content, strive to provide your audience with useful information that answers their questions. To help you identify the type of information you want to include in your blog post, check the search results to see what’s already ranked. This will help you identify the information your audience wants to find for that key term.

3.4 Publish content regularly

When blogging for small businesses, a critical part of your blogging strategy is to post content often. If you want to drive traffic to your site all the time, you need to create content frequently to keep traffic flowing to your site.

Regularly posting content shows your audience that you are active and keeping up to date with information in your industry. Plus, creating blog posts on new topics allows new prospects to discover your business.

Also, if someone enjoys reading your blog posts, posting them regularly can keep them coming back to your blog and help you develop those leads for conversion.

There is no straightforward answer to how often you should post content, as it depends on your business, your resources, and your audience. Some businesses can post once a week and see success, while others post once a day and see results. You will need to determine what is best for your business and your audience.

3.5 Share your content

The last item on our list of blogging best practices is sharing your content. When you write your blog posts, you want them to be read by as many people as possible. While you can count on people to find them in search results, you want to share your content as widely as possible.

When you share your content, you increase traffic to your site, which can help it rank higher in search results. You can share your content on social media platforms or in your latest email newsletter.

Both of these options are a great way to get your content out to more people and get them to check out your blog posts.

#4. Start Blogging Now…

Your blog is the backbone of your content strategy. It serves three major purposes: attracting visitors, converting them or retaining them, and improving the overall SEO performance of your website.

To have a successful blog, your blog should first and foremost contain useful and informative posts: when people can put your content to work for them, they are more likely to trust you as the authority.

We hope that our list has helped you understand what you need to know and consider before you start a blog. Now that you have started blogging now!