Chris Campbell resigned from his job in 2010 and decided to sell cold-brewed coffee with a friend. Their start-up business, Chameleon Cold-Brew, is now worth 20 million dollars.
An increasing number of people are trying to realize similar dreams.
Fortunately, if you want to put up a start-up business today, you are likely to have an easier time.
You do not have to hurdle great obstacles or wait out a long austere period for your business to take off. If you want to establish a strong brand in the market, you simply have to find out how content marketing works.
A lot of businesses now employ paid content promotion in social media to promote their business. You, too, can take advantage of this age of social media marketing to make your business grow.
Among the new applications available today, LinkedIn Pulse seems to be making a strong definitive impact.
More and more people are using LinkedIn Pulse. The app is an aggregation feed within LinkedIn that members can use to build trust, establish reputation, and reach target markets.
You can use the platform to share your insights, blog posts, news stories, and other content. LinkedIn is designed to serve its users effectively. Users can access content that they are interested in.
They can look for the stories that interest them and search according to popularity, category, or sources or influencers.
LinkedIn was initially used only by popular influencers like Peter Guber, Richard Branson, and David Edelman who published content for their followers.
Today, any LinkedIn member can use the platform to share news, insights, and other stories. It is an effective way to share information, build reputation, and establish and strengthen credibility.
Why Use LinkedIn Pulse to Promote your Brand?
Among the websites on the Internet today, LinkedIn figures among the top 10 with the greatest user traffic. It has close to 400 million members. It covers a great number of industries across the world.
When you publish content on LinkedIn Pulse, people are likely to find you on Google. You enjoy vast opportunities to reach a wide audience and sell your brand.
You have an incomparable opportunity to reach your target market through your digital marketing campaign.
It is not enough to choose a good product and invest in business. You have to take your brand and get it out there. You have to build to your brand.
[box type=”shadow” align=”aligncenter” class=”” width=””] According to Joe Pulizzi, Content Marketing Institute, You can increase the bottom line while, at the same time, help your customers live better lives or get better jobs. Content marketing is the only kind of marketing that provides ongoing value, whether you purchase the product or not. [/box]
Content marketing and Networking
One of the smartest ways to get your brand known is to use a medium that provides you with a wide audience reach.
Get the right content out – and you are likely to get thousands of people to view your post, like it, and share it.
You accomplish a few popular posts – and you get to promote your brand several times over across diverse groups.
The publishing and networking features of LinkedIn Pulse allow you to enjoy a wider reach. It gives you the opportunity to demonstrate your expertise and promote your brand.
It boosts your visibility. It creates vast opportunities to influence thoughts and decisions. It helps to establish a mutually-satisfying network of followers.
Econsultancy conducted a research, which shows that LinkedIn is responsible for routing about 60% of the people who visit corporate websites. 17% of these visits are routed by Facebook and 14%, by Twitter.
[box type=”shadow” align=”aligncenter” class=”” width=””] According to Kristina Halvorson, CEO and Founder, Brain Traffic, “The reason we struggle with content marketing is because we haven’t started with ‘Why?’. Customers don’t care about your vanity metrics. Ask them, ‘How can I help?” [/box]
How to Reinforce Your Brand through LinkedIn Pulse
Building a brand requires time and effort. You need to work on how people perceive you. You need to find ways so that people talk about your brand. You can take certain measures to guarantee a strong positive presence on the Internet.
#1. Establish a strong network with other professionals
When you interact with people who have already made a name for themselves in the industry, you acquire connections you can put to good use to promote your brand. The more connections you build, the more opportunity you have to advertise your brand or expertise.
Look for people or groups who have interests and goals similar to yours. Let your expertise show by commenting, posting, and sharing your knowledge and opinion earnestly.
Research shows that the average user spends around 17 minutes a month on LinkedIn.
If you are trying to build your brand, you definitely have to spend more than this amount of time on the platform.
Interact with people. Explore the available channels to make your presence felt. Find out more about your target audience. In time, you will become more efficient at making your brand known.
#2. Publish Useful, Creative, and Original Content
You need people to know about your business. Get the word out by publishing engaging and relevant content. Make sure that the content is appealing enough to make people not just read it but WANT to SHARE it.
Stay away from content that is clearly a sales pitch. This type of content tends to turn off people.
It makes you lose your credibility. You not only end up not getting the “likes;” you stand a good chance of losing your readers’ trust.
The best articles are those that inform and educate – in a highly engaging manner, and includes a subtly stated call to action.
#3. Establish a LinkedIn SlideShare Account
You cannot fail with a digital marketing campaign that is run on a platform that has almost 4 million users. Make sure that you incorporate the right keywords in your content to optimize your SEO advantage.
This increases your chances of ranking high in the natural or organic search results — the type of results that bring in the significant (more than 80%) traffic in LinkedIn SlideShare.
#4. Draw Traffic to your Blogs
When you provide creative, relevant, and inspiring LinkedIn posts, you help drive traffic to your blogs.
You are able to promote your brand. If you have a start-up business – and need every single view or like that you can get your hands on — you will find this particularly useful.
#5. Use “Killer” Content
Your success with LinkedIn users, as it is with other social media platforms, depends on your ability to come up with “killer” content.
Make sure that you spend time and effort on your content. Do not be satisfied with publishing mediocre content; this will undermine your credibility and business.
With a newer perspective to this problem, you can surely come up with content that doesn’t fail to amuse and inspire potential customers.
[box type=”shadow” align=”aligncenter” class=”” width=””]According to Fiona Hamann, guest post on ProBlogger.net, “Killer content rules in social media circles and this is no different with LinkedIn groups.” [/box]
#6. Figure Out the Pulse Algorithm
What kind of posts is LinkedIn Pulse likely to feature highest?
LinkedIn is staying mum about this. People cannot help but speculate though, and it seems that they have figured out the right answer.
The analysis of hundreds of posts featured in more than 48 Pulse channels seems interesting, to say the least.
Your posts should be able to get views, likes, comments, and shares. Likes and comments seem to outweigh views.
If your post does not elicit many views but gets a lot of comments and likes, it is more likely to get featured, compared to another post that generates more views but very little comments or likes.
Keep this in mind. Persuade people to comment on the post or to like it. According to Alex Chris, one of the easiest and most effective ways to do this is to come up with an intriguing article that is likely to captivate the interest of professionals across varied industries.
You are allowed to join groups and follow certain channels. Choose your groups wisely.
Make sure that they can help promote your brand. Likewise, see to it that you can be a productive member of the groups you opt to join.
#7. Cross-promote your LinkedIn Pulse Posts
Twitter and Facebook lead many social networking sites in popularity. It is a good idea to leverage these sites to help your business.
Cross-promote your LinkedIn Pulse posts across many social networking sites. This will prompt your followers on Facebook and Twitter to view your published content on Pulse – and like, share, or comment on it.
The Final Word
You do not have to depend entirely on paid content to gain recognition and promote your brand.
You can strengthen your digital marketing campaign by posting in LinkedIn Pulse.
Content marketing through LinkedIn Pulse helps you accomplish multiple objectives.
You are able to share valuable insights and information with scores of people likely to benefit from them. You gain credibility. You promote your brand. You increase your bottom line.